Dental SEO for practices across Canada.

A practice accepting new patients needs pages that explain its actual treatments, how booking works and when it's open. Keyword research connects those facts to the words people type into Google in your area. Your team reviews every treatment page before it's published. We don't invent clinical claims or appointment availability.

We use Search Console to see which searches bring people to which treatment pages. To know whether any of it brings in patients, the practice also needs a way to match enquiries to booked appointments. Rankings and clicks alone can't tell us that.

If you already work with a dental marketer on social media or ads, we'll agree up front on which website changes belong in the SEO plan, so service descriptions and booking details stay consistent.

There's no long audit document first. The first month is spent on the problems that are already turning patients away, and the report says what changed and where you can see it.

Each of those is a different page with a different job, and most practices have one 'Services' page trying to be all of them. Google can't rank one page for eight different needs, so it ranks it for none of them.

Splitting that into real pages, one need each, is usually the biggest single gain available to a dental site. It's also the least glamorous: a week of writing, not a redesign.

It's common to hold the top map spot and be invisible in the regular results. They're two separate problems with two separate fixes, and a practice that only checks the map never finds the second one.

The regular results matter most for the treatments worth the most. Someone searching for what dental implants cost in their city is researching, not looking for the nearest pin, and research searches show web pages.

That means a real page rather than a line on the homepage, hours that are correct everywhere Google reads them, and a phone number that's a tappable link rather than part of an image.

It also means saying what happens. 'Emergency appointments available' is weaker than 'call before 4pm and we'll see you the same day; after hours, the on-call number is answered until 9pm.' The second one is what gets quoted and what gets called.

The order comes from the gap between what a treatment is worth to the practice and how many other practices are competing for the search. Hygiene fills itself from existing patients; implants don't.

If your province publishes a suggested fee guide, this is less exposed than it feels: you're explaining a public document, not revealing a secret. A page that says what sets the range, what insurance usually covers, and what changes the number is useful to patients and hard for a competitor to copy well.

It saves front-desk time too. Callers who've read a range don't spend a phone call finding out they can't afford the treatment.

A real neighbourhood page names the nearest intersection, the parking, the schools whose families you see, the clinics you refer to. A thin one is the same paragraph with one neighbourhood name swapped for another, and Google has been pushing that kind of page down for years.

For most practices the honest answer is two or three areas, not half the city.

Reviews do the same job here as anywhere: they feed the map results, and they're what a patient reads before choosing between three practices. The difference is that dentistry is a regulated profession, and each province's dental regulator sets standards on claims, superlatives and patient images. A way of asking for reviews that would be fine for a trade can put a practice on the wrong side of those standards, especially anything that shapes what the patient is encouraged to say.

The safe way is also the one that works: ask every patient, at the chair or the desk, with nothing offered in return and no picking only the happy ones. Picking only the happy ones breaks Google's rules for any business, and for a regulated one it turns a marketing problem into a conduct problem.

The general mechanics, including the compliant way to ask, what to do about a bad review, and what can and can't be removed, are in the guide on getting Google reviews. Read your regulator's advertising standards alongside it before you change anything at the front desk.

Dental practices get more searches for individual names than almost any other local business, because the relationship is with a person. When an associate moves, three things usually go wrong at once: their bio page is deleted, the practice never says who took over their patients, and the associate's new clinic publishes a page that ranks for their name within weeks.

The fix takes an afternoon. Keep a page for the departed dentist that says plainly they're no longer at the practice and who is now seeing their patients. Don't send that page to the homepage: a name search landing on a generic homepage is a lost patient, and one landing on an error page is worse. If a new associate has joined, their page should exist before their first day, not six months after it.

The same goes for hygienists in practices where patients book by name, which is more practices than owners tend to think.

Patients with workplace coverage often choose on paperwork rather than clinical difference: whether you bill their insurer directly, whether they pay up front and claim it back, and whether you take their plan. That decision is made before they read a word about your technology or your team.

Name it in text. 'We direct bill most major insurers, including…' followed by the actual list, on a page a search can land on, is worth more than a paragraph about patient comfort. Keep the list current. An insurer you stopped billing is an argument at the front desk waiting to happen.

Say what you don't accept, too. Stating plainly that you're not a provider under a particular plan saves both sides a phone call.