Do your pages compete with each other?
Frequently. Pharmacy sites accumulate near-duplicate pages. 'Prescription refills', 'renew prescriptions', 'refill your prescription', and Google splits the ranking power between them.
Unable to tell which one to rank, Google often ranks none of them. Merging them into one strong page, with redirects from the rest, tends to move things more than adding anything new.
This happens to pharmacies more than most sectors because the site has usually been added to by several people over a decade, each of whom wrote a page without checking whether one existed.
Check my site
The same checks this page describes, run against your own site. About 30 seconds.
Check my site→Which pharmacy services deserve their own page?
The ones with margin and search demand: compounding, travel health, blister packing, minor ailment prescribing, injections, and medication reviews.
Alberta's scope of practice is unusually wide. Pharmacists here prescribe for minor ailments and administer injections, which patients in other provinces don't expect and Calgary residents often don't realise.
- Compounding
- High-intent, low-competition, and frequently the reason someone drives across the city. Name what you compound.
- Travel health
- Seasonal, high-value, and searched by destination. A page that lists the destinations you routinely advise on outperforms a generic 'travel vaccines' page.
- Blister packaging
- Searched by adult children arranging care for a parent, not by the patient. Write it for that reader.
- Minor ailment prescribing
- Alberta pharmacists can prescribe for a defined list. Most residents don't know. A page naming the conditions captures searches currently going to walk-in clinics.
- Injections and vaccinations
- Including whether you take walk-ins, which is the actual filter people apply.
